Embedding Amazon within a business allows Amazon services and features to be incorporated into existing business operations and infrastructure. This provides businesses with a range of benefits for e-commerce, data storage, cloud computing and more.By integrating with Amazon, businesses can leverage Amazon's e-commerce platform to sell their online products. This allows them to benefit from Amazon's large audience and fulfillment infrastructure, facilitating sales, logistics, and customer satisfaction. Amazon Web Services (AWS) offers a full suite of IT services in the cloud, such as computing, storage, databases, artificial intelligence services and many more. Integration with AWS allows companies to use these services to host their applications, store their data, and benefit from a highly scalable and secure infrastructure. The integration of Amazon also allows access to storage services and backup such as Amazon S3 (Simple Storage Service) and Amazon Glacier. This allows businesses to securely store and manage their data, perform regular backups, and recover data when needed.